We are the Protectors

BT’s Cyber Security division is one of it’s fastest growing, yet one of it’s best kept secrets. To raise their awareness we created ‘We are the Protectors’, we coupled this with the strategic campaign thought “what it it all went wrong’.

 

By seeing a fictional Cyber Attack we could start to understand the depth of the role played by BT in protecting the businesses, services and institutions that form our society. A dramatic film tied into an Escape Room concept and Reddit conundrum – all building an emotional connection. While staff driven photography, podcasts and blogposts helped ground the story and employee experience. Some of this content was coupled with a letter that needed decoding and AR merchandise, to form an onboarding pack for new Graduate joiners.

 

And latterly the Protectors idea was applied to a unique reskilling programme at BT - allowing staff members to retrain and earn a new job in Cyber Security. 

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My contribution: Protectors line and creative direction across all assets including film, photography, content (video, podcasts, blogs) and games.