Represent
Client: NatWest Group | 2021 | Diversity & Inclusion Digital Campaign
As we emerged from COVID NatWest Group tasked us with bringing more diversity to the applicants of their Graduate scheme. Particularly focusing on people from Black Heritage backgrounds. This needed to be tackled with authenticity and sensitivity. The Bank’s desire was to truly reflect the community that it served.
This is where the Represent idea was born. The campaign consisted of digital content and experiences that would support our audience in the application process whilst making them feel like the Bank is a place where they could belong.
As well as developing the line and look and feel, we supported the Bank with promotional content pre/post and advice on how to structure the content for the online event itself. Meet and Engage and Zoom were used to host the online event sessions.
My contribution: The line and creative direction across all assets (see below for campaign overview).
Watch the campaign film
Again this was a hugely involved piece of work with assets driving interest, as well as storytelling assets and experiences, and finally - long tail stuff. This film will give you a great feel for it.
Tik Tok Invitation
Please click for sound
Services
Creative Strategy
Idea Development
Copywriting
Creative Direction
& Production Support