Limit Less E-Zine

VF Corp are the holding company behind some really famous outdoor brands such as Northface, Timberland, Vans etc. As we were completing their Employer Brand we were tasked with considering how we’d launch some form of Culture Book, to introduce the ideas and messages behind their EB to an internal audience.

 

Because of the work they do with their consumer brand the experience has to be a) Cool and b) Consider sustainability and the environment. A five issue e-zine was born. This was designed for mobile and contained a mixture of featured EB messages and repeatable content formats that could showcase staff and culture at VF.

 

All of it utilised the type of scrolling animation and storytelling previously seen on desktop. Lots of bespoke videos were produced to enhance the experience or tell specific stories related to Employer Brand messaging.

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My contribution: Creative direction across all assets